News Information

2025-04-11

Amway Guangzhou Flagship Experience Centre Unveils Major Transformation

>> Amway Guangzhou Flagship Experience Centre Reinvented – A 4,000 sqm Space Poised to Set New Standards in Health and Wellness Experiences

Embracing the season of renewal, Amway embarks on an ambitious transformation of its Guangzhou Flagship Experience Centre. Strategically positioned as the "Amway Collaborative Space for Enriched Living," this 4,000sqm immersive venue is set to revolutionise health and wellness engagement in South China through cutting-edge design.

>>Three Pillars of Transformation

• Immersive Environments: Spanning the lower ground to the fourth floor of the Noble Centre, the redesigned space employs a sophisticated blend of multi-faceted displays, organic immersion, and thematic storytelling to craft open-plan wellness zones, intelligent interactive areas, and dynamic community hubs.
• Enhanced Functionality: The upgrade prioritises spatial re-engineering, smart integration, and experiential elevation, delivering operational agility, intuitive usability, and seamless efficiency. This establishes a new benchmark for technology-enhanced, experience-led retail environments.

• Community-Centric Vision: Anchored in inspiration, trust-building, and meaningful connections, the centre cultivates a symbiotic ecosystem where space transcends physicality to become a conduit for shared values. Through context-driven innovation, technological empowerment, and collaborative value creation, it evolves into a true incubator for lifestyle aspirations.

>>A Strategic Alliance for the Future

Following a global selection process in May 2024, Amway appointed HSKC as design partners, recognising their shared commitment to purpose-driven experiential design. The February 2025 groundbreaking ceremony brought together senior leadership from Amway China, HSKC, JLL, and HEY to mark this pivotal moment. With HSKC currently overseeing on-site execution, the centre is slated to reopen by year-end 2025.

>>Strategic Imperative

Beyond serving as Amway’s flagship experiential venue in China, the Guangzhou centre will host the company’s 30th-anniversary global celebrations. This project represents the next evolution of Amway’s premium retail concept, reinforcing its leadership in curating transformative health and wellness ecosystems.